MEET OUR PRESIDENT & CEO
A not-for-profit veteran with experience dating back to 1981, Joan Greatrake McBride began her career at her undergraduate alma mater, the University of California at Irvine, where she served as an intern for the UCI Alumni Association. After earning a B.A. in Psychology from UCI, Ms. McBride spent the next 13 years in health care development, holding positions with St. Francis Medical Center, Downey Community Hospital, Hoag Memorial Hospital Presbyterian, and Corona Regional Medical Center.
During her tenure at Hoag Hospital, Ms. McBride helped manage the Foundation’s extraordinarily successful $21 million campaign for the Hoag Cancer Center. She also staffed Circle 1000, a highly successful annual giving organization supporting the Cancer Center’s ongoing operations, from its formation in 1988 to her departure in 1993.
While her focus has been in fund development, Ms. McBride has also developed complementary skills in strategic planning and marketing during her career. In fact, she earned an M.B.A. with an emphasis in marketing from California State University, Long Beach.
In 1993, Ms. McBride was appointed Executive Director of Corona Regional Medical Center Foundation, completing a comprehensive strategic plan for the foundation just two months after her arrival. Working with the Foundation’s board of directors and hospital administration, she succeeded in surpassing all goals set forth in the plan during her tenure at Corona Regional Medical Center. The Medical Center also appointed her as Director of Marketing following a reorganization in 1994, in addition to continuing her duties as the Foundation’s executive.
Since establishing her consulting business in 1996 (later incorporated in 2003), Ms. McBride has assisted a variety of not-for-profit organizations with their fund-raising, strategic planning and marketing needs. She has been invited to speak at numerous professional conferences and has been recognized as a Distinguished Instructor in the University of California, Irvine’s Fund-Raising Certificate Program. She was named a Certified Fund-Raising Executive (CFRE) in 1989 and a Fellow of the Association for Healthcare Philanthropy (FAHP) in 1991.
Ms. McBride is also an active member of the Association of Fundraising Professionals’ Orange County, California chapter, serving on its board of directors from 2001 to 2006. She served as treasurer of the chapter during 2004-2005 and also represented the chapter at the Association’s delegate assembly in 2005.
Ms. McBride resides in Orange County, California with her husband James and their two sons. When not helping not-for-profit organizations achieve their potential, she volunteers with the Boy Scouts, her sons’ school, her church and the UCI Alumni Association. She is also a member of the Tustin Public Schools Foundation’s Board of Directors. Favorite hobbies include spending time with family and friends, traveling, golfing, reading and snow skiing.